Affiliates need a marketing angle of substance. Having a website that is niche-specific is a good starting point. I see many affiliates with a good idea; however, they make the mistake of adding coupon codes to their site. They think this will add some value to their offer but, most of the time, it takes away value. Coupon code sites are a dime a dozen and this only reduces the commission rate a merchant is willing to pay. There are already big players that offer coupon codes and most are willing to accept a commission of 1 percent or less. You should think twice before offering or including coupon codes on your website. More times than not, it ends up hurting your earning potential rather than helping it.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
When it comes to traffic for sales or leads it varies from industry to industry and country to country, on the top of that it requires other complex process that are suitable only for the advanced paid traffic masters. In this article I will be discussing traffic for branding and improving rank on several web metrics which are responsible for judging the quality of a website such as Alexa rank, Similarweb Rank, Domain Rating, WOT Rank and so on.