You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.
Traffic exchange users are comparatively low quality, but they’re still real humans. You’re getting real people to view your site, you’re just not bringing them in organically the way Google intends. You can make money from these users, but your conversion rate will be typically lower than what you might see from organic traffic. Of course, it’s also much cheaper and faster to find this traffic than it is to invest in SEO and content marketing.
Paid advertising is NOT something I recommend for those who are just getting started. With that said, it’s good to have a basic understanding of what is known as PPC or Pay-Per-Click website traffic. In short, you can use services like Google Adwords or Facebook Ads to drive traffic to your site. You pay per website visitor, but you can make a lot of money doing this. Say it costs you $1 to send a visitor to your site, but each visitor on average earns you $2 in affiliate commissions. You, my friend, have a money machine on your hands.
Google Trends - A good tool for understanding seasonal content. It also displays results in a more visual way but presents much simpler results than Keyword Planner. It shows interest in keywords and search queries, but doesn't give you the exact number of searches or your organic position. It is definitely worth having with Keyword Planner, but I wouldn't recommend only using Trends.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
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