I found the course extremely helpful especially as i am a beginner. Lisa is excellent at explaining which is important when you are starting out. She has made me understand the importance of finding the right niche and that to me is where most of us go wrong. I am extremely grateful for a course like this and would like to take this opportunity to thank you Lisa for creating a course that helps others! – Michelle
Google Adwords can be used to drive targeted traffic to a sales page. You simply make an ad in your adwords account then use your affiliate link in the target page URL of the ad. Obviously, you will have to continuously measure the conversions and see if the campaign cost is less than the campaign profit in order to keep the campaign running but I am sure you get the idea.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation needed]

There's a huge range of different methods for getting visitors to your website, including signaling to search engines like Google that your website is relevant to your topic, and spreading the word on social media. Because of the variety of strategies available to you, you'll be able to find something that suits your strengths to get the ball rolling for your own affiliate website.
It would be nice if we could create websites about whatever niche we wanted, and that’s fine if you don’t care about money, but if you actually want to earn an income from your affiliate marketing efforts, you need to know for sure that your niche is profitable and winnable (enough demand but not too much competition). Trust me, there is a niche for you. Go out there, do some research, and find it. These videos will show you exactly how to do that, step-by-step.
Take advantage of affiliate program freebies when available. Many affiliate programs provide free printables, guides, webinars or other lead magnets designed to get potential customers in their sales funnel. As an affiliate, you can share these freebies with your audience using your affiliate link so if they eventually make a purchase, you’ll earn a commission, but if they don’t they still get value upfront.
If you are building a site that has the potential for information that will never age and remain useful for your audience, you have the opportunity to create what is known as evergreen content. It's important to carry out extensive keyword research before planning any evergreen content for a site like this, as your site could hugely benefit from the proper usage of keywords within such content. 
Keywords -This means that you can target websites or apps that are contextually matched with the keywords you want or have that specific keywords in their content. For example, I want to target articles in websites that are doing Wordpress theme reviews. Then I will choose the option only to show my ads where “best Wordpress themes” is present in the content of the website

ZacJohnson.com – Zac Johnson’s blog contains more than 1,000 articles based on real-life experiences that exemplify lessons from the affiliate marketing industry. In recent posts, he gives tips on staying relevant, transitioning with a changing market to maintain a steady income flow and being successful in the travel marketing niche. Johnson’s blog also contains links to his recommended resources for marketers.
For another thing, the Internet has somewhere in the neighborhood of two decades worth of traffic bot programs littering the digital ground. Some have gone through upwards of a dozen name changes and rebrands, moving from one site to another. They disappear, leaving existing users in the lurch, never to receive support or updates when the program stops working. Then identical software comes out under a new name, charging anywhere from $5 to $250, scamming people out of their cash with the same back-end software.
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